Full fat

The complete PR package

The Milk Round recommends an introductory meeting to outline the business and communication objectives of your company and to obtain the information that we feel is needed to produce a tailored media kit. The kit includes:

• Biographies of key personnel
• Background information on the company and clients
• Case studies
• Photography (production not included)
• Bespoke media list
• A PR calendar of forthcoming and future opportunities such as awards submissions, case studies, business wins, new staff...

The 'Full fat' ongoing monthly PR plan includes:

• Monthly meeting for the identification of forthcoming and relevant news
• Preparation and production of news releases for approval
• Distribution to tailored media list
• Follow up and sell in of stories
• Monthly reporting on activity and collation of media cuttings for viewing
• Subscription to journalist request system
• Generation of pro-active opportunities – for comment and opinion
• Generate reactive responses to ad-hoc journalist requests and relevant editorial features

All packages include:

• Production of bespoke media list for each news release
• Cutting service for one key word or company name
• Provision of digital cuttings

COST £2,500 per month
NOTE: The ingredients listed in the 'Full Fat' PR package are a guide and can be tailored to suit your specific requirements and needs as a business seeking positive exposure.